Italy Cracks Down on Colosseum Ticket Scam, Imposes €20M Fine
Exploring the majestic Colosseum in Rome is a dream for many, but a recent ticketing scandal has tarnished this experience for visitors. The Italian Antitrust Authority (AGCM) has slapped a hefty €20 million fine on six ticket sellers and one cooperative for perpetrating a booking scam related to Colosseum tickets.
An investigation conducted on April 8, 2025, uncovered the use of software robots (bots) by these operators to bulk-buy tickets for the Colosseum, leading to a shortage on official websites. The culprits fined include popular platforms like Musement, GetYourGuide, Tiqets International, Walks LLC, Italy with Family, and City Wonders. The Italian cooperative CoopCulture, responsible for managing ticket sales at cultural sites, was also penalized for its role in the scam.
The AGCM initiated the probe following numerous complaints from tourists and cultural institutions. CoopCulture, which managed ticket sales until 2024, failed to prevent automated bots from hoarding tickets, causing artificial scarcity. This manipulation forced visitors to turn to secondary sellers charging exorbitant prices and bundling unnecessary services.
Moreover, these unauthorized resellers lacked clear refund policies, leaving customers in a lurch in case of any issues. The public outcry over overpriced tickets and undisclosed charges prompted the AGCM to take action in collaboration with the Italian Ministry of Culture, which has been working on revamping the Colosseum ticketing process since 2024.
Previously, tourists could purchase Colosseum tickets through CoopCulture’s official website, offering various options like general admission, guided tours, and combo tickets. However, the rampant bot activity led to frequent frustrations, pushing visitors towards third-party vendors selling tickets at inflated rates under the guise of exclusive packages.
Italy’s crackdown aims to enhance the Colosseum ticketing experience by blocking bots and ensuring increased availability on official channels. The standard entry fee is now set at €18, promoting fair pricing and wider accessibility.
The revamped system has simplified the booking process, providing a secure and affordable way to purchase Colosseum tickets. Visitors are urged to buy tickets directly from the official website, platforms managed by the Italian Culture Ministry’s Archaeological Park, or authorized kiosks near the site for a hassle-free experience.
To steer clear of scams, travelers should verify the legitimacy of ticketing websites, especially as Rome anticipates a tourism surge during the 2025 Jubilee. Booking in advance is advised to secure tickets and avoid last-minute hassles.
The AGCM’s actions signal a significant stride towards ensuring fair and transparent access to Italy’s cultural treasures, guaranteeing a seamless and reliable visit to the iconic Colosseum for future travelers.
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