Are you one of the millions of Italians planning to take advantage of the spring holidays to go on a trip? According to a recent survey by Udicon (Consumer Defense Union) published by ANSA, one in four Italians will be traveling during the Easter, April 25th, and May 1st holidays. The younger generation seems to be the most eager, with a preference for visiting big cities or enjoying the spring weather by the sea. Surprisingly, small villages are also a popular choice, especially among young travelers.
The most popular regions for these spring getaways are Sicily, Tuscany, and Campania. Most trips will last between 2 to 4 days, although the youngest travelers tend to extend their vacations. For those staying home, about one in ten will use the holiday to visit relatives in Puglia, Emilia-Romagna, or Lombardy, turning it into a mini low-cost vacation.
After the holidays, four out of ten Italians will be heading to the beach for their summer vacation. Price seems to be the deciding factor for most, even more so than time, especially among the younger demographic. Martina Donini, national president of Udicon, highlights the impact of rising living costs on family spending habits. She emphasizes the importance of making tourism accessible to all, rather than a luxury enjoyed by a privileged few.
It’s interesting to note the increasing interest in small villages, particularly among the younger generation, as a sign of their appreciation for cultural, authentic, and sustainable tourism. Looking ahead to summer, 42% of Italians have already planned their vacation, while 38% are uncertain and 20% will not be traveling. Once again, economic considerations play a significant role, with 55% citing price as the main factor influencing their decision to travel or stay home.
Travel is not just a form of entertainment but an essential moment for mental and social well-being. Everyone should have the opportunity to break away from their routine and recharge to live a happier life. A decrease in travel not only affects individuals’ quality of life but also has significant economic repercussions. Fewer travelers mean fewer revenues for the hospitality sector, tourism services, and local economies that heavily rely on tourism. Therefore, making tourism more accessible is not only a matter of the right to rest but also of economic growth,” she concludes.
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