The Power of Communication: Church Leaders Urged to Embrace Media
Recently, a three-day conference in Rome brought together presidents of Episcopal Commissions for Communication and directors of diocesan Offices for Social Communication. The participants highlighted the importance of Church leaders embracing the media and investing in it to effectively spread the message of the Gospel.
By Sr. Jecinter Antoinette Okoth, FSSA
Fr. George Nwachukwu from the Regional Episcopal Conference of West Africa emphasized the need for media literacy among Church leaders and stakeholders. In a world filled with propaganda and bias, it is crucial to be aware and conscious of the dangers posed by misleading information.
Speaking to Vatican News, Fr. Nwachukwu called for unity among media professionals to combat the challenges posed by misinformation. He urged bishops to take the lead in investing in the media and promoting transparency.
Embracing courage in communication
Bishop Noel Seyoum Fransua from Ethiopia highlighted the importance of courage in communication. In a world where fake news and distortion are rampant, communicators must be bold in proclaiming the truth and upholding ethical standards.
Artificial Intelligence is a reality
Bishop Fransua also addressed the role of artificial intelligence in communication. As technology continues to advance, Christians must receive proper training to utilize AI for the benefit of humanity. He emphasized the need to use technology responsibly and avoid the negative consequences of artificial intelligence.
Let us not fear artificial intelligence
Journalist Lisa Bhajan shared insights on the transformative impact of artificial intelligence in media. While acknowledging the concerns surrounding AI, she encouraged communicators to embrace the technology and use it wisely for the betterment of society and the Church.
Overall, the conference served as a reminder of the power of communication in spreading the message of faith and connecting with audiences. By embracing new technologies and staying true to the values of transparency and truth, Church leaders can effectively navigate the challenges of the modern media landscape.
