The Role of Public Service Media in a Polarized World
Recently, the European Broadcasting Union gathered in Limassol, Cyprus to discuss the important role of public service media in today’s polarized society. Representatives from Vatican Radio were also in attendance, emphasizing the significance of defending democratic values amidst strong political and social divides.
The focus of the assembly was not only on polarization but also on the impact of artificial intelligence (AI) on communication. Noel Curran, the general director of EBU, highlighted the need to stay informed about technological advancements while also protecting the integrity of information. As AI becomes more prevalent in journalism, ensuring the accuracy and authenticity of news becomes crucial.
A key topic of discussion was the credibility of journalism in the age of AI. While algorithms can efficiently deliver information, they lack the human touch and empathy that journalism provides. It is essential to prioritize truth-seeking and storytelling, rather than solely relying on data-driven processes.
In addition to AI, the summit addressed privacy concerns and the potential risks associated with data collection. Safeguarding personal information is vital in today’s digital age to preserve individual freedoms and rights.
As the challenges of populist politics continue to impact public service media, the EBU confirmed Delphine Ernotte as the president for the next two years. The assembly concluded with plans for the next plenary in Lausanne, Switzerland, in December 2024.
Overall, the discussions in Limassol shed light on the evolving landscape of media and the importance of upholding journalistic values in the face of technological advancements and societal divisions.
